What comes to your mind when you think of any business?
Usually it’s a thought that refers to the reputation of the business…
or “Don’t know anything about them.”
When asked that same question about a person, "What do you think of John”?, most of the time our answers focuses on what kind of person they are and perhaps something about their personal achievements — in a nutshell, it’s an answer about their reputation that we hold in our mind.
“When we want to know something about any person, product, or business, what do we do? We Google it.”
No doubt you have heard a story or two about a big and well established company who suffered great financial losses because of incidences – involving either their business operations or that of their personal leadership going astray – which has then damaged their business’ reputation. This scenario is also true of smaller local businesses, though these financial setbacks don’t often make the news headlines.
Most potential customers will make their own decision about your reputation before even getting to know you...all based on information they find out about you that is floating around in the Internet.
For business owners, it has become critical in this digital-age that you focus on creating – as well as keeping – a great reputation...one that sings praises about you and your business.
While roughly 3 out of 4 business owners say they know having a reputation management plan is important, only 1 out of 4 have implemented a program and made it one of their critical business processes.
If you’re one of the owners that haven’t started, it’s time to wake up to the realities of today’s marketplace and consumer behavior. Bad reviews - or even no reviews - will drive people away from your door when there are so many other choices.
If your car is running well, do you still have it serviced at regular intervals because you’re looking to prevent major repair issues? The majority of car owners do so...because they know (sometimes due to a past bad experience) that regular maintenance does help keep their car running longer as well as to help avoid costly and unforeseen repair bills.
To maintain the present state of any business structure for the future – and to make it grow constantly – we urge you to keep focus on your reputation so that it does not dwindle in the halfway point of your journey.
Creating new keyword-rich content on a variety of social media sites as well as within your own website is just the start of putting in motion a proactive reputation management program. Generating an ongoing flow of first-person customers reviews is also a critical foundation component. For many businesses, the simplest solution is to outsource the work to other company, such as ours.
We do what it takes to protect your online reputation by creating ongoing positive content that dominates Page 1 of any search, thereby protecting you with a barrier against negative content...keeping it suppressed and beyond the reach of those people searching out your name.