Press Release Service

Get Your News The Attention It Deserves!

Getting your “news” out to the world has never been easier with BCI’s Press Release Service that can power your message into hundreds of news websites, including national, regional, local, radio and TV, trade and industry, and international news websites.

Advanced scheduling as well as "Same Day" service at no additional charge! Service excludes weekends & holidays.
Besides our amazing price advantage, our “white-glove” service will ensure that your Press Releases are included in a wide cross-section of media websites, including authority brands like ABC, Fox, CBS and NBC.

Standard Distribution

$179

Perfect for building brand awareness, SEO link building and driving new online traffic.

Uses your pre-written content, images, and destination links as noted in the comparison chart on this page

Premium Distribution

$229

Adding on the full media outreach... television & radio sites + journalists.

Uses your pre-written content, images, video embed code and destination links as noted in the comparison chart on this page

Private Label Media Contact

$20

For changing the Media Contact information from Sterling-Holtby Public Relations to one of your own choice.
Your full business contact information will still be provided in the Sterling-Holby release, this option personalizes the release

Writing Service

$300

Our in-house writing staff can craft your perfect Press Release or Featured Article.

Up to 1200 words in the finished document. Provides 1 phone interview and up to 3 rounds of edits per your requests

Cut Through the Internet Noise and Increase Your Business’s Online Visibility

Why A Press Release?
A press release is a great way to get the word out about your company, website, event and/or anything you want to draw attention to online. By distributing a high-quality press release article you are not only getting the word out about your announcement but you will also gain high quality and high authoritative natural links back to your website.

Key Features:
  • Syndicated to Over 500 Authority News Outlets
  • White Hat Authority Links and Mentions
  • Expanded Data Network Connects to Thousands of Additional News Outlets and Journalists
  • Embed a YouTube Video or Google Map
  • Validate Your Brand "As Seen On" Fox, NBC, ABC, and CBS
  • Increased Site Traffic and Brand Visibility
  • Creates SEO Prominence for "Google My Business" and Google News Listings
Additional Services:
  • Multiple Release Package Pricing
  • Private Labeling on Media Contact Information
  • Press Release Writing Service for Any Business
Call us today to get your PR program rolling forward.

Can I Embed a Video or Map in my Press Release?

Yes, this option is available for our Premium Press Release Service. It is not available on our Standard Press Release.

Clients have reported, and we have seen with our own tests, some really great results for not only helping drive traffic and but also in gaining YouTube rankings or local SEO rankings from adding an embed into the press release.

This has no additional cost, but you are limited to one embed item per release, and you are responsible for ensuring you provide us with a working embed code.

What Extra Information Do I Need for a Press Release?

Company Information: Company Name, Company Spokesperson, Phone Number, Email address for contact (to be displayed on the release), Country, Website URL.

Anchor Text and URLs: Two anchor text and URL sets, as well as one naked URL to your main website. You may choose to supply all naked URLs if you prefer. We recommend one Branded (company name), one generic (niche relevant), and one naked link. Links may point to the main page, inner pages, or social profiles as you prefer.

General Info: Each release will require the following when you are submitting info through our form. Your name, Your order number, the best email address to contact you (for drafts and reports), Keywords you would like to use, Topic or description.

A FEW MORE THOUGHTS...

Unmatached SEO benefits
Online Press Releases are meaningless if they do not appear in Google and other search engines. We SEO all Press Releases to ensure that Google, Yahoo, Bing, and all leading search engines index and rank your Press Releases for relevant keywords. We allow up to five live links on each Press Release pointing back to your website/web pages. These links add to the SEO value of those pages for better ranking, and live links also bring more targeted visitors to your websites/pages. You may also add one primary graphic image/photo to be included with each press release, as well as additional images and embedded video content (from your streaming source file).

Brand Visibility
Your Press Releases published on leading news websites, blogs, and social media sites increase your brand’s/company’s visibility and reputation online. These days, most people search for brands online before making buying decisions. Press Releases published online enhance your brand’s online reputation by grabbing coveted top ranks, which could otherwise be misused by sites trying to disseminate negative information about you, your company, or your brand.

Generate Revenue
More indexed pages and visibility online combined with SEO benefits and better brand reputation help you get more visitors, thus bringing more sales.

THE FORBIDDEN ZONE...

We don’t accept press releases that are in the following niches:
  • Adult/Porn
  • Dating
  • Online Casino/Online Poker (but casino’s with a physical location are okay!)
  • Online Pharma (but pharmacies with a physical location are okay!)
  • Pay Day Loans
The Most Frequently Asked Questions

Where is the list of targeted opt-in journalists and regional areas that comes with Premium Distribution?
Here's the current list. With a Premium Distribution service, you may choose up to 5 targets.
Agriculture & Farming
Arts & Entertainment
Automotive
Books & Literature
Building & Construction
Business
Celebrity
Commodity Market
Computers & Software
Education
Electronics & Semiconductors
Employment
Energy & Environment
Family & Parenting
Fashion & Beauty
Finance
Financial Market
Fitness
Food & Beverage
Gaming
Government & Politics
Health & Medicine
Home & Garden
Hospitality
Human Resources
Law & Legal
Leisure Activities
Lifestyle
Living
Manufacturing & Industry
Marketing & Sales
Media & Communications
News & Current Affairs
Non Profit
Personal Finance
Pharmaceuticals & Biotech
Professional Services
Public Affairs
Real Estate
Retail
Science
Services
Shopping & Deals
Society & Culture
Sports
Stock Market News
Technology
Telecom
Transportation & Logistics
Travel
Website & Blog
World
Australia
Europe
India
United Kingdom
United States
What is the turnaround time for having you write our press release or article?
It takes our team of writers 3 – 5 business days to turn around a draft press release, and it takes our editor another business day to edit the release and get it sent to you for approval.

Can I make the links nofollow?
We can inform our network that we would like certain links to be no follow but we cannot guarantee that this will happen because once the press release is syndicated hundreds of sites are going to post your article and we cannot control what they set the links to. For this reason we suggest using naked urls and branded anchors in your press release.

Do you accept foreign link anchors?
We do not accept links to foreign-based websites as all the articles are written in English. While our primary newswire is definitely designed for the English-speaking North American news market (US and Canada) we do have well-established English-language local news distribution partners in Australia, Europe and India.

I have received my syndication reports, but now some of my links are gone; is this normal?
Most likely many of your links are still live (and will continue to be live until the end of time or the demise of the Internet...whichever comes first), although these will be the links closer to the bottom of your report. The links closer to the top of your release are your premium site links, which will generally begin to disappear after about 2-3 months. Premium sites generally purge their older releases on a quarterly basis, which causes the links to become dead. Because Google is always searching for the latest news in order to stay relevant, we recommend purchasing a press release quarterly.

Do you offer a discount for purchasing multiple press releases?
Yes, we offer a healthy 20% discount when you purchase 4 or more at the same time. We will hold unused items as credits for up to one year from date of purchase.

Who is Sterling-Holtby Public Relations?
Unless you have added on the "Private Label Media Contact" option, your press release will be sent out by Sterling-Holtby Publicity Relations and will be noted at the bottom of the release as the Media Contact of record. For most of our clients, this adds an extra layer of distinction upon your business and brand (You have a public relations company that handles your media outreach!). Within the body of your release we also include a standard company "boilerplate" statement that usually includes your brief company description, website and contact information, this way journalists and others can contact you directly. Any contacts made directly to Sterling-Holtby on your behalf will be forwarded to you. This is rare and mostly are solicitations.

You may replace the Sterling-Holtby contact information with your own information by choosing the Private Label Media Contact add-on for $20.

Here's a live example of a press release with the Sterling-Holtby Public Relations as Media Contact:

Here's what the boilerplate and Media Contact sections look like:
How do I get started? I don't see a "buy now" button?
We like to keep things personal and therefore simply ask for you to give us a call. We want to make sure that we deliver the kind of service your hoping for, so making sure we understand what you'd like to achieve as well as providing you with clear expectations of what you'll most likely achieve (based on our years of experience) is very important to us. So, give us a call!

Standard Distribution

$179

Perfect for building brand awareness, SEO link building and driving new online traffic.

Uses your pre-written content, images, and destination links as noted in the comparison chart on this page

Premium Distribution

$229

Adding on the full media outreach... television & radio sites + journalists.

Uses your pre-written content, images, video embed code and destination links as noted in the comparison chart on this page

Private Label Media Contact

$20

For changing the Media Contact information from Sterling-Holtby Public Relations to one of your own choice.
Your full business contact information will still be provided in the Sterling-Holby release, this option personalizes the release

Writing Service

$300

Our in-house writing staff can craft your perfect Press Release or Featured Article.

Up to 1200 words in the finished document. Provides 1 phone interview and up to 3 rounds of edits per your requests
719-375-2570
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